Department : Sales – Electronic Security Vertical
Experience : 2–5 Years
Job Location : Mumbai, Maharashtra
Territory : Western Region & Pan-India

Job Purpose

Sai Industries is looking for a dynamic, target-oriented Sales Executive for its Electronic Security Vertical. The candidate will be responsible for generating new business opportunities, developing customer relationships, identifying upcoming projects, and converting leads into confirmed sales orders.

Key Responsibilities
  • Business Development & Lead Generation
  • Generate new business leads through cold calling, customer visits, references, networking, and market research.
  • Identify upcoming projects and sales opportunities in the Electronic Security and ELV industry.
  • Develop new customers and expand business with existing clients.
  • Manage the complete sales cycle, from lead generation and customer meetings to negotiation and order booking.
  • Customer Relationship & Industry Networking
  • Develop and maintain strong relationships with PMCs, architects, consultants, MEP consultants, contractors, system integrators, facility management companies, and end users.
  • Build connections with key decision-makers, purchase teams, project managers, and technical consultants.
  • Conduct regular customer meetings and site/client visits to understand project requirements and generate new business opportunities.
  • Develop business through OEMs, channel partners, industry references, and professional networks.

Product & Solution Sales

  • Promote the company's Electronic Security and ELV solutions, including:
    1. CCTV Surveillance Systems and AI Video Analytics
    2. Access Control and Biometric Systems
    3. Intercom and Video Door Phone Systems
    4. Boom Barriers, ANPR, Flap Barriers, and Entrance Automation
    5. Intrusion Alarm Systems and other Electronic Security Solutions
    6. Integrated ELV and related security solutions
  • Understand customer requirements and coordinate with technical teams to offer suitable solutions.
  • Identify opportunities for new installations, system upgrades, revamping, and Annual Maintenance Contracts (AMC).

Sales Conversion & Order Booking

  • Prepare and submit quotations in coordination with the technical and estimation teams.
  • Follow up regularly on submitted quotations, negotiations, and pending proposals to achieve order closure.
  • Coordinate with OEMs and vendors for pricing, product availability, and project-specific commercial offers.
  • Negotiate with customers within approved commercial guidelines while maintaining profitability.
  • Achieve assigned monthly, quarterly, and annual sales targets.

Sales Coordination & Reporting

  • Maintain an updated customer database, lead tracker, and sales pipeline.
  • Submit daily activity updates and weekly sales progress reports.
  • Track leads, quotations, negotiations, expected order closures, and lost opportunities.
  • Coordinate with technical, project, procurement, and accounts teams for smooth business execution.
  • Monitor competitor activities, market trends, and new project developments.
Qualification & Experience
  • Graduate, Diploma, BE, or B.Tech in a relevant discipline. Candidates with Electronics, Electrical, or related technical qualifications will be preferred.
  • 2–5 years of relevant sales experience in Electronic Security, CCTV, Access Control, ELV, or related solution-based industries.
  • Good industry connections with PMCs, architects, consultants, contractors, and end users.
  • Strong communication, presentation, negotiation, and customer relationship management skills.
  • Proven ability to generate leads, develop new accounts, and convert opportunities into sales orders.
  • Willingness to travel for customer meetings, site visits, and business development activities.
Required Skills & Competencies
  • Strong sales and business development capabilities.
  • Target-driven approach with a focus on sales booking and revenue generation.
  • Good understanding of Electronic Security products and solutions.
  • Ability to build and maintain long-term customer relationships.
  • Effective follow-up, negotiation, and order-closing skills.
  • Self-motivated, proactive, and capable of working independently.
  • Good coordination, planning, and reporting skills.
Key Expectations

The candidate is expected to actively develop the assigned territory, generate new business opportunities, build a strong customer network, and achieve sales targets through profitable order bookings.

Primary Focus : New business development, lead generation, customer networking, and conversion of opportunities into confirmed sales orders for Sai Industries' Electronic Security Vertical across the Western Region and Pan-India markets.